Hello!
I'm Alessandra Freitas and this is my professional portfolio. Here you can find my clips, resume, contact information and my background experience.
I'm Alessandra Freitas and this is my professional portfolio. Here you can find my clips, resume, contact information and my background experience.
Product placement looks like the old and good merchandising. It consists on inserting a brand or a product into a film or television production. This has been the strategy of several companies from São Paulo to attract more attention to their business. The cost of a publicity action of the type varies, on average, from 500,000 to 1 million reais. Check the table for some recent examples:
| Brand | Movie | Exhibition year | Product Placement |
|---|---|---|---|
| Trousseau | Até que a Sorte Nos Separe | 2012 | Jane (danielle Winits) goes to a Trousseau Petit store to buy baby clothes |
| Netshoes | Odeio o Dia dos Namorados | 2013 | Débora (Heloísa Périssé) discusses in her company ideas of advertising actions for Netshoes, the e-commerce specialized in sports articles |
| Rei do Mate |
Crô – O Filme | 2013 | With a glass of Chá Mate tea, the protagonist Crô (Marcelo Serrado) looks for a girl who escaped from a regime of slavery |
| Vivara | Os Homens São de Marte: e é pra Lá que Eu Vou |
2014 | Fernanda (Mônica Martelli) goes to Vivara on Iguatemi Mall to try on a wedding ring |